Strategy definition and execution

A great strategy, well executed, can result in sustained growth, out-performance of competitors and increased shareholder value. Poorly executed, of course, it can lead to nothing at all.

At Corven we believe the most successful companies are those that execute strategy in a dynamic and integrated way. We help our clients turn strategy into reality by taking an honest, integrated look at the requirements for successful execution and providing a clear plan with explicit milestones. Crucially, we then ensure every member of the organisation understands his or her role in realising the strategy and has the skills to perform effectively.

Benefits of our approach

When we’re working with a client to define and execute strategy we ensure that:

• There is complete, active executive agreement on what needs to happen
• Critical processes deliver what’s required in the most cost and time effective way possible
• Management and all other employees understand their roles and have the skills necessary to perform them effectively
• The incentive and reward structure encourages the desired employee behaviour at all levels
• Technology systems enable frontline employee’s real-time decision making and provide management with actionable insight into key performance measures and changing market conditions
• The culture of the company becomes a key asset to its success

Familiar client dilemmas we address:

• “Our strategic plans sit on bookshelves”
• “My leadership team knows where we’re going, but we don’t seem able to get the message across to the rest of the organisation”
• “When I ask my team to describe our strategy I get a dozen different answers”
• “Our performance measurement and control systems are driving us in a different direction from our strategic goals”
• “Everyone has been told where we’re going and they have the tools for the job, but we don’t see the progress we expected”