Corven Consulting
What we do
Case Study
Global technology company
Market evaluation and identification of new business opportunities 
Identifying and commercialising new sources of growth
To maintain and increase market share, mature organisations
need to look beyond their core business and develop a portfolio of growth
opportunities.
At Corven, we believe the best opportunities are those closely aligned
to the existing skills, knowledge and assets of an organisation. We work
alongside client project teams, examining capabilities, customers and
markets. We then identify viable opportunities, undertake rigorous tests
and develop sound business cases before helping to implement an idea.
Benefits of our approach
When working with a client to identify and commercialise new sources of growth, we ensure that:
- The organisation is examined thoroughly and innovatively, often via specialist techniques, workshops and specific events, to devise a comprehensive list of potential opportunities
- Skills are transferred to key client individuals throughout the process to facilitate implementation of the chosen idea
- The return on tangible and intangible assets is increased, making fixed assets, brand or IP, work harder, or using skills in new ways
- Entrepreneurial talent of staff is maximised, by enabling them to think innovatively about what customers really want
- And, ultimately, new products or services are created to stimulate competitive advantage, additional revenue and profit
Familiar client dilemmas we address
- “In what new ways can we use existing assets (including people, skills, technology, knowledge) to generate new revenue and profit?”
- “What products/services should we be launching to satisfy customer needs”
- “How do we differentiate ourselves from the competition?”
- “How can we significantly shorten the time it takes to commercialise new opportunities?”
- “How can we sustain the pursuit of new revenue and profitable growth in our business so that it becomes the norm and not an exception?”
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