Identifying and commercialising new sources of growth

To maintain and increase market share, mature organisations need to look beyond their core business and develop a portfolio of growth opportunities.

At Corven, we believe the best opportunities are those closely aligned to the existing skills, knowledge and assets of an organisation. We work alongside client project teams, examining capabilities, customers and markets. We then identify viable opportunities, undertake rigorous tests and develop sound business cases before helping to implement an idea.

When working with a client to identify and commercialise new sources of growth, we ensure that:

The organisation is examined thoroughly and innovatively, often via specialist techniques, workshops and specific events, to devise a comprehensive list of potential opportunities
Skills are transferred to key client individuals throughout the process to facilitate implementation of the chosen idea
The return on tangible and intangible assets is increased, making fixed assets, brand or IP, work harder, or using skills in new ways
Entrepreneurial talent of staff is maximised, by enabling them to think innovatively about what customers really want
And, ultimately, new products or services are created to stimulate competitive advantage, additional revenue and profit

“In what new ways can we use existing assets (including people, skills, technology, knowledge) to generate new revenue and profit?”
“What products/services should we be launching to satisfy customer needs”
“How do we differentiate ourselves from the competition?”
“How can we significantly shorten the time it takes to commercialise new opportunities?”
“How can we sustain the pursuit of new revenue and profitable growth in our business so that it becomes the norm and not an exception?”